The Rise of the Dark Funnel

Traditional Funnel vs Complex Modern Funnel

Duration: 1 hour

HubSpot Video

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Join us for a virtual talk with Chili Piper: together, let’s explore the concept of Dark Funnel. The way buyers research and make buying decisions has changed. Your marketing has to change, too. When prospects land on your site, they’re ready to buy! So what do we call all of the untrackable intent data and research that comes before a person lands on your site? The Dark Funnel.

 

Together, we'll discuss

  • What the Dark Funnel is
  • Dark Funnel vs. Dark Social 
  • How B2B purchasing decisions have changed
  • The Straight-To-Meeting imperative

Our Presenters

1-Jul-25-2022-12-53-04-35-PM
2-Jul-25-2022-04-21-58-66-PM
3-Jul-25-2022-04-21-58-64-PM

Arthur Castillo

Dark Social & Evangelism at Chili Piper

Taylor Rowe

Sr. Digital Strategist at OneIMS

Samuel Thimothy

Vice President at OneIMS

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Who is this for?

  • Demand Gen, Marketing & Sales Managers
  • B2B Marketers looking to better understand and capitalize on the Dark Funnel

 

Resources