The Rise of the Dark Funnel
Traditional Funnel vs Complex Modern Funnel
Duration: 1 hour
Join us for a virtual talk with Chili Piper: together, let’s explore the concept of Dark Funnel. The way buyers research and make buying decisions has changed. Your marketing has to change, too. When prospects land on your site, they’re ready to buy! So what do we call all of the untrackable intent data and research that comes before a person lands on your site? The Dark Funnel.
Together, we'll discuss
- What the Dark Funnel is
- Dark Funnel vs. Dark Social
- How B2B purchasing decisions have changed
- The Straight-To-Meeting imperative
Dark Social & Evangelism at Chili Piper
Vice President at OneIMS
Who is this for?
- Demand Gen, Marketing & Sales Managers
- B2B Marketers looking to better understand and capitalize on the Dark Funnel